Digital Marketing Journey

Digital Marketing Journey is basically a practice of promoting the business through online channels or technologies using strategies like SEO, paid advertisements, increasing the traffic organically, etc. It aims to target the audience through various social media channels such as instagram, facebook, youtube (https://www.youtube.com/watch?v=upRDLVueGB4), google, etc.

Starting your own digital marketing journey involves continuous learning, using practical knowledge and staying connected and updated about the trends in the industry.

The Digital Marketing industry is vast and has been rapidly growing. Globally the size of the digital marketing industry is approximately 56 billion dollars industry and has a rapid growth of 14.3%. 

Embarking on a digital marketing journey can be both exciting and daunting, with a rapid change in the industry and evolution of the technologies one needs to stay updated and adaptable. Here are a few steps to kick start your own digital marketing journey.

A few important keywords that one needs to know before entering into the industry:

1. Search Engine Optimization (SEO): A technique used to optimize your website and rank in higher search engines organically. 
2. Search Engine Marketing (SEM): A technique used to rank your website using paid promotions.
3. Content Marketing: Creating valuable content to attract and engage your audience, such as writing blogs.
4. Social Media Marketing: Promoting your brand on social media platforms such as instagram, facebook, twitter, etc.
5. Email Marketing: Using emails to communicate with your audience and generate leads.

Digital Marketing: Acquire Essential Skills and Knowledge

To  become proficient in digital marketing, you’ll need to develop a variety of skills, knowledge and experience. Consider taking online or offline short term courses or live experience to acquire such skills.

Platforms like DIDM, Skill Circle, Hubspot offer excellent courses and certifications in this area.

Create Your Personal brand in digital marketing

Your brand is your online identity. Therefore to develop professional online presence one must ensure these steps:

1. Building a website: Showcase your skills, portfolio, or even blog to engage the audience.
2. Leveraging social media: Share valuable content, stay updated about the industry and build a network.
3. Networking: Join digital marketing groups on LinkedIn, do internships, be a part of live projects ,etc.

Conclusion

Starting your digital marketing journey can be challenging but immensely rewarding. By understanding the basics, setting clear goals, building your skills, and gaining practical experience, you’ll be able to become a proficient digital marketer.  Be curious, keep learning, and embrace the ever-changing nature of digital marketing journey.https//:iharman.in